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Get on Your Bike for WISHH!

The first ever virtual edition of Prudential RideLondon – the world’s greatest festival of cycling – will take place on 15 and 16 August (the event weekend) to celebrate cycling and raise funds to help save the UK’s charities.

20th July 2020

COVID-19 has had a huge impact on everyone’s lives including the charities across the UK.  Hull Hospitals official charity WISHH, launched a campaign to raise over £10,000 to create a sensory room for children with additional needs attending Hull Eye Hospital.  Fundraising for this project has had a setback due to the postponement of many of the fundraising events we had planned to raise the much needed funds.

We have teamed up with the organisers of Prudential RideLondon which offers the supporters of all ages and abilities of Hull Hospitals WISHH Charity the opportunity to take part in a fantastic challenge and raise crucial funds for our charity.

It is an exciting, free event that can be done anywhere in the world. It offers people the chance to tackle a range of distances based on the events included in the traditional Prudential RideLondon weekend.

Hugh Brasher, Event Director of Prudential RideLondon, said: “After the disappointment of the cancellation of Prudential RideLondon, we were determined to create something special for our riders, partners and the hundreds of charities that rely on the event for vital income.

“My Prudential RideLondon is building on the success of The 2.6 Challenge – created following the postponement of the London Marathon – which became the biggest collective fundraising effort in the world involving nearly 4,000 charities.

 “My Prudential RideLondon is completely free and offers a fundraising challenge for everyone, whether that’s an amateur rider doing 100 miles or a family enjoying a 1km bike ride together. It can be done wherever you are and at any time on 15 or 16 August. Whatever you do, we urge you to raise funds for a charity of your choice – and have fun!”

Lisa Whitton, WISHH Charity Manager said, “This is a fantastic opportunity for members of our community and staff of Hull Hospitals to be able to get on their bikes and be part of this virtual event to support our Sensory Room Campaign. Our eye hospital cares for 15,000 children each year, we are raising funds to enable the opening of a sensory room for children with additional needs including Autism, ADHD, ADD, or for children experiencing anxiety or trauma attending the Eye Hospital at Hull Royal Infirmary. Creating a sensory room to include light displays and projections, bubble tubes, wall decorations, sensory toys, music and other features will provide much needed stimulation and help calm and distract children attending the eye clinic, helping to ensure the experience of coming to the hospital is as easy as possible for children with additional needs and their parents/carers.

How it works

My Prudential RideLondon includes four challenges for all ages and abilities that participants can do on a route of their choice, wherever they are in the world, on either 15 or 16 August:

  • My Prudential RideLondon-Surrey 100: 100-mile ride
  • My Prudential RideLondon-Surrey 46: 46-mile ride
  • My Prudential RideLondon-Surrey 19: 19-mile ride
  • My Prudential RideLondon FreeCycle: An event that allows you to set your own challenge (starting from 1km) on the wheels of your choice: bikes, push scooters, skateboards, trikes, balance bikes, roller skates, wheelchairs or anything that is self-propelled (e-bikes are fine too).

Participants who wish to ride for WISHH Charity need to register in advance and select their challenge at www.myridelondon.co.uk.  To set up your fundraising page via JustGiving, click here or to sign up via Virgin Money Giving, follow the link provided in your registration email from RideLondon and select WISHH as your charity of choice.

Once signed up, participants will be able to download the new My Prudential RideLondon app in event week. This will give every participant and supporter a unique ride day experience, including:

  • A GPS function that enables friends and family to follow a rider’s progress on the virtual Prudential RideLondon route
  • Creation of a personalised Prudential RideLondon certificate that shows the rider’s completed route and ride time
  • Selfie frames to give riders personalised Prudential RideLondon finisher photographs
  • Direct donation button through to each rider’s Virgin Money Giving fundraising page

In addition, every rider aged over 18 who registers will have the option of being entered into a fantastic competition that has 25 top-quality prizes available including a brand new Brompton Bicycle valued at more than £1,000, a HIGH5 nutrition bundle worth £250 and top-of-the-range cycling equipment including a SRAM groupset and Zipp wheels.

Participants are asked to follow current Government guidelines on cycling. For more information, click here.

Prudential RideLondon first took place in 2013 as a legacy event from the London 2012 Olympics. In its first seven editions, it has become the world’s greatest festival of cycling, with 100,000 riders of all ages and abilities participating in seven different events on traffic-free roads in London and Surrey. It has inspired hundreds of thousands of people to take up cycling or cycle more often and a total of more than £77 million has been raised for thousands of charities.

If you're getting involved, we'd love to hear about it!  Tag us in your posts @WISHHCharity on Facebook, Instagram or Twitter